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Dewi Vermeltvort

Interview

Where did you grow up?

I grew up in Hellevoetsluis, a small city close to Rotterdam. After high school I studied Italian in Florence - where I, besides Italian, learned to love the extreme world of fashion. That’s why I chose to study fashion & branding as soon as I got back. I moved to Amsterdam in the 00's and that’s where I stayed for 10 years. 

 

Where do you live now and where would you like to be living in five years time?

I’m currently based in Canggu, Bali. I moved here in April 2018. It’s certainly the lifestyle that attracted me to the island. The ultimate feeling of freedom that can be found here. 

 

Although I really love Bali, I’m not setting my goals to the island, as I’m not planning to stay here forever. The island is perfect for me now, but I know that - eventually - I’m going to miss the city vibe. The perfect solution for me would be half the year in Bali, other half in Barcelona, Lisbon or somewhere else Mediterranean.

Hard to do in a nutshell – but can you tell us about your career so far, how did you get into what you do? 

I have been lucky enough to know my passion in life early on. A talent for drawing and painting developed itself over the years into a love for communications and graphic design. During my study I realized I especially wanted to focus on online branding. It is of such great importance for a brand to position itself online as strong as possible. To gain more knowledge of this specific area, I started freelancing for different kind of companies. This all helped me to think commercially in the digital field, but still with my own artistic & creative approach. 

 

After years of working in the freelance design world, I teamed-up with a friend and started our own design studio. Mainly focusing on brand identities in the food & beverage industry. 

 

Two years later I accepted a job as Creative digital manager at WE Fashion, where I was responsible for conceptualisation, creation and development of all things digital, while leading the design & content team.

 

Although this company gave me lots and lots of opportunities, my hunger for travel, freedom and creativity took over. That’s when I started freelancing again. Luckily, after years of experience (and proving myself) I’ve build quite a network which allows me to work abroad. I really love what I do and the field I’m in. It’s hard work, but it’s also really rewarding and I definitely want to continue doing what I do forever. 

Dewi Vermeltvort

Interview

Where did you grow up?

I grew up in Hellevoetsluis, a small city close to Rotterdam. After high school I studied Italian in Florence - where I, besides Italian, learned to love the extreme world of fashion. That’s why I chose to study fashion & branding as soon as I got back. I moved to Amsterdam in the 00's and that’s where I stayed for 10 years. 

 

Where do you live now and where would you like to be living in five years time?

I’m currently based in Canggu, Bali. I moved here in April 2018. It’s certainly the lifestyle that attracted me to the island. The ultimate feeling of freedom that can be found here. 

 

Although I really love Bali, I’m not setting my goals to the island, as I’m not planning to stay here forever. The island is perfect for me now, but I know that - eventually - I’m going to miss the city vibe. The perfect solution for me would be half the year in Bali, other half in Barcelona, Lisbon or somewhere else Mediterranean.

The Slow - Workplace - Canggu, Bali

Hard to do in a nutshell – but can you tell us about your career so far, how did you get into what you do? 

I have been lucky enough to know my passion in life early on. A talent for drawing and painting developed itself over the years into a love for communications and graphic design. During my study I realized I especially wanted to focus on online branding. It is of such great importance for a brand to position itself online as strong as possible. To gain more knowledge of this specific area, I started freelancing for different kind of companies. This all helped me to think commercially in the digital field, but still with my own artistic & creative approach. 

 

After years of working in the freelance design world, I teamed-up with a friend and started our own design studio. Mainly focusing on brand identities in the food & beverage industry. 

 

Two years later I accepted a job as Creative digital manager at WE Fashion, where I was responsible for conceptualisation, creation and development of all things digital, while leading the design & content team.

 

Although this company gave me lots and lots of opportunities, my hunger for travel, freedom and creativity took over. That’s when I started freelancing again. Luckily, after years of experience (and proving myself) I’ve build quite a network which allows me to work abroad. I really love what I do and the field I’m in. It’s hard work, but it’s also really rewarding and I definitely want to continue doing what I do forever. 

Did you have any female role models to look up to when you were starting your journey?

Hmm, to be honest, growing up, I never had a role model who was, for instance, celebrated for being both a mother and a successful business owner. But there are many creative entrepreneurs that I admire and respect, like Ana Mirats, Roanne Adams, Gwyneth Paltrow or Leandra from Man Repeller. Or female communities like The Wing. The truth is that I go through periods of obsessing over someone new, constantly. When I find someone, I need to know their life story, career, work … everything! My current designer-crush is LA based digital entrepreneur Puno, she totally rocks.

 

What’s your design process, how did you go about creating our BOECKIE illustrations? 

I love my little morning routine, drive my motorbike to one of my favourite cafes, have breakfast, read the news, browse the web. Those are the moments I get my head clear and get inspired. 

 

For Boeckie I really wanted to communicate the fact that women are beautiful just the way they are, that they need to embrace their femininity and natural flare. Bali is obviously a big source of inspiration for me. The architecture, the typography on street signs, the interior design, the nature – my eye is drawn to so many details and styles. It’s funny how these different styles just start sneaking into my work, but I love how they’re all starting to mix.

What does the 'Future is Female' mean to you?

There’s this frustrating narrative that suggests in order to be a strong or powerful woman, you have to act like a man, but that’s a really problematic expectation because we are not men. For me, modern day feminism is about being yourself. Unapologetically, organically, yourself. I believe that women need to support each other and bring each other up. Not neccessarily compete with men. We both have our own strengths. Men are awesome too. Power is knowing who you are, respecting who you are and doing what’s good for you based on those accords. 

 

What’s your advice to women and girls out there?

You have to give yourself the chance to know who you are and what you stand for. You will find your way when you dare to strip yourself of all the conditioning that makes you run your life on autopilot. 

 

It’s really all about knowing yourself, be proud of your imperfections, don’t be afraid to show them. Hustle, but also take care of your talent; risk as much as possible because there is nothing to lose; always push an extra 10% at the end; enjoy the good times but also the bad ones; and above all, don’t take things too personally.

https://www.instagram.com/dewialyssa/

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