Our clothes are not made to look good on hangers.
They are designed to be worn by you.
Sometimes it’s very, very subtle, but there’s always at least one touch that makes each piece unique from what everyone else is wearing, or what’s already in your closet. Our goal isn’t a great-looking outfit; our goal is a great-looking woman
Our clothes don’t really look good on hangers, which is too bad for hangers, but good for our customers, because our clothes are designed to be worn by humans - three dimensional beings with hips, shoulders and boobs of varying sizes. Ultimately, we don’t care what
the clothes look like by themselves - we care how they look on you.
Plenty of clothes look nice in a dressing room, but start to feel tight and scratchy halfway though a workday: we think you derserve - and need - better. From day one, we made it our mission to create gorgeous clothing that’s meant to be lived in.
A great cut doesn’t work unless great fabric is part of it. Truly great fabric also repels wrinkles, lets your skin breathe, doesn’t show that you’re sweating like crazy during a stressfull meeting.
It won’t pill, feels nice, retains its shape, stretches after a long meal, etc. We go to obsessive lengths to source leftover fabric that checks all these boxes. If a fabric doesn’t meet our standards, we won’t use it.